Why iOS is still ahead
The Android platform is also now surging past iOS in terms of smartphone sales. This month, Kantar reported that in the first quarter of the year, Android’s percentage of U.S. smartphone sales was 51.2 percent to iOS’s 43.5 percent.
Apple device owners tend to do more mobile web browsing, as has been widely known for a while. But they’re also increasingly likely to stay with apps over time – reports have shown that iOS users are more loyal to the apps they download, for instance.
But perhaps most importantly is the fact that some number of Android owners aren’t downloading mobile applications at all. Google tacitly acknowledged this fact earlier this month, when it made a change to the way it measures Android version adoption on its Developers site. The company explained that, going forward, it would only show data reflecting those devices that had visited the Google Play Store.
Or in other words, there are enough Android devices out there which are not visiting the Google Play Store to affect the data that developers most care about – people who might download their apps.